why you need a fibre supp

7 in 10 aussies miss their daily fibre target.

target · women

25g

target · men

30g

vs. what aussies get

~ 20g

targets per the NHMRC.¹ we don't make the rules. they do. the ~20g is what australians actually eat in a day, on average.²

fibre keeps things moving

adds bulk and keeps everything on schedule¹

feeds your gut bacteria

feeds the bacteria that fuel your gut lining¹

supports digestive comfort

helps keep digestion regular and in routine¹

our fibre supp doesn't replace vegetables

it helps close the gap between the fibre you should be getting and the fibre you actually get.

how much fibre do i actually need?

25g a day for women, 30g for men. that's the NHRMC target.¹ the average australian gets around 20g.²
does a fibre supplement work like a laxative?

no. a laxative stimulates your system to force a result. fibre is food. it adds bulk and supports the normal way your gut stays regular, rather than forcing anything.¹ different mechanism, different category. fibre works best as a daily habit, not a one-off rescue.
what are the different kinds of fibre?

broadly, two. soluble fibre dissolves in water, turns to gel and your gut bacteria ferment it, which is the prebiotic part. insoluble fibre doesn't dissolve; it adds bulk and helps keep things moving.¹ most whole foods give you a mix of both.

can you take too much of it?

fibre isn't something to rush into. if you're not used to much of it, start with one serve a day and have it with water. ramping up slowly is kinder on your system than going hard on day one.
does taking a fibre supplement have to be an embarrassing, cringe thing?

lol no. everyone has a gut. 7 in 10 australian adults don't get enough fibre and you'd be one of the few doing something about it.² a scoop in your water, same time each day. about as embarrassing as brushing your teeth.
references. duh.

[1] National Health and Medical Research Council (NHMRC), Nutrient Reference Values for Australia and New Zealand — Dietary Fibre, 2006. eatforhealth.gov.au (the 25g/30g targets, and fibre's role in laxation and gut function)

[2] Australian Bureau of Statistics, National Nutrition and Physical Activity Survey 2011–12, analysed in Fayet-Moore et al., Nutrients, 2018 (the ~20g average and the 7-in-10 stat)

[3] Australian Bureau of Statistics, National Nutrition and Physical Activity Survey, 2023. abs.gov.au (current national intake data)